Who are we?
Meet our founder, Reg Friddle.
Frustrated with the lack of impactful and people-focused training across public, private, and government sectors, Reg Friddle took his years of training & development experience and founded
Preferred Future Skills Academy in 2013.
With a vision to transform people's lives with the value of learning, Reg took a person-centred approach to management and performance training.
Fast-forward to 2026, Preferred Future operates a global online and in-person coaching business, with hundreds of students and managers.
25+
Years of experience
50+
Businesses helped
200+
Trainees worldwide
What our clients think
We have been working with Reg for several years in developing our internal leadership program, and the experience has been transformative for our team of managers.
What sets Reg apart is not just his extensive knowledge and expertise in leadership coaching but his unique style of delivery. He has a remarkable ability to navigate difficult conversations, turning them into profound learning opportunities that resonate deeply with all participants.
Paul Broderick, Managing Director
The Pembroke Hotel, Kilkenny
Reg is a great communicator, I felt while he was teaching the subject that I had time to take the information in and we had time to discuss each topic helping me better understand it. Look forward to any future courses.
Gary Wilson, Manager
Entegro, Dublin
Reg delivered a fantastic session at LBIC's Senior Leadership Team away day yesterday. This was the culmination of work he has been doing with us over the last year or so and sets us up nicely for our growth trajectory and opening of our APEX facility in Q4. Great insights (literally and metaphorically!), sensitive and purposeful nudges, and a great platform from which to evolve our culture as we continue our success story.
Dr. Rich Ferrie, Chief Executive
London BioScience Innovation Centre, UK
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