SKILLS DEVELOPMENT & COACHING

The home of practical skills development

Enabling managers, leaders and teams to build real skills that create lasting change — online, in-person, and at your own pace.

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Trusted By

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Managing with Impact Accelerator

12 weeks Online
8 modules CPD-accredited
Live Zoom Group coaching throughout
Buy per module or in full

12-week online programme for managers who want to accelerate their confidence and the performance of their teams.

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ACCREDITED BY

CPD Standards
Office

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Additional Learning Options

1-TO-1 COACHING

Coach

Individual Coaching Sessions

Tailored sessions built around your goals and gaps. Practical strategies matched to where you are right now.

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TEAM BUILDING

Grow

Team Skills Coaching

Results-focused team development tailored to the needs, goals and culture of your team. These include offsites - we come to you.

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PSYCHOMETRIC INSTRUMENTS

Insight

Self-Awareness

Insights Discovery Personality Type Reports

Know the shadow you cast as a leader and manager, using this globally-recognised Insights Discovery personality profile, which identifies aspects of your personality type, your strengths and areas for development.

More Info
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MEET THE FOUNDER

Frustrated with training that doesn't stick — so he built something that does.

25+
Years experience
50+
Businesses helped
2,000+
Learners trained

Reg Friddle founded Preferred Future in 2013. Every programme ends with a personal debrief, because real change doesn't stop at the last lesson.

More About Us →
  • A woman with dark brown hair, smiling, wearing a black blazer and dress, standing in a dimly lit room with a blurred background.

    "Any opportunity for an individual or team to learn with Reg is truly a golden opportunity. I’m absolutely delighted to be working alongside Reg with my wonderful Mount Juliet Estate Autograph Collection management colleagues.” Sarah Millea - Director of People and Culture - Mount Juliet Estate - 2026

    Sarah Millea - Director of People and Culture - Mount Juliet Estate - 2026

  • A woman with brown hair, wearing a beige blouse, gold jewelry including earrings and a necklace with a pendant, standing against a plain, light-colored background.

    “The trainer, Reg Friddle. was very supportive and the Zoom coaching sessions were relaxed and enjoyable. Reg is an excellent facilitator in a group setting, encouraging valuable participation and interaction from all participants. The course material was delivered in a way that is very accessible and succinct and will be easy to refer back to for future reference.”

    Fiona Heraghty - CEO Hope Foundation Participant 2026


  • A man in a dark suit and light blue shirt standing outdoors with trees and a building in the background.

    “Thank you for the first rate Leadership & Management development course and your engaging delivery. Went in not quite knowing what to expect, came out the other side seriously impressed.” Ian Sheil - Head of Cybersecurity and ICT Risk - SETU Participant 2025-26

    Ian Sheil - Head of Cybersecurity and ICT Risk - SETU Participant 2025-26


  • "Reg was very received by the Senior Management Team and the Leadership Team of Accuscience & Technopath. He really managed to engage the teams and work with them on key management topics like resilience, feedback, conflict resolution, coaching, KPI setting, accountability etc. This has given us a very firm foundation to build on. Reg also worked with some of the managers on a one to one basis offering direct coaching. We would highly recommend Reg and we hope to have him back among our teams next year. Thanks Reg."

    James Mc Cann - Managing Director Accuscience and Technopath Part of Diploma Lifesciences

  • A man with glasses speaking at a podium in a suit, gesturing with his right hand.

    "We had our annual senior team day with Reg Friddle recently. It was a really enjoyable and educational day. Reg has a unique way of engaging everyone and bringing people along. I would highly recommend Reg. Colin"

    Ahern General Manager Kilkenny Ormonde Hotel

FREE ASSESSMENT OF YOUR MANAGEMENT CAPABILITIES

Not sure where
to start?

Take our free 2-minute skills and goals questionnaire. Answer a few questions about your strengths, weaknesses and priorities as a manager and leader, and receive a snapshot report to help you know exactly where you need to prioritise your development.

Take the free assessment →
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Receive free guide upon completion of free assessment