Quality online and in- person learning that leads to measurable results

We design and deliver engaging online and in- person skills development, executive coaching and team building programmes to help you and your company improve performance and productivity.

Company Overview

Preferred Future is an experienced, qualified and friendly skills development and executive coaching company. Since our inception in 2013, our mission has been to provide our clients with the highest quality of skills development and executive leadership coaching programmes that harness human potential and make a lasting difference to the way people live and work.

Our clients include many blue-chip private companies, healthcare providers, and academic institutions. We partner with our clients to ensure our programs are personalized to their needs and deliver measurable, positive, and lasting impact.

Reg Friddle is Head of Skills Development & Executive Coaching. He and the team at Preferred Future are qualified and experienced trainers and executive coaches.

Some Of Our Recent Clients

Carlow kilkeny
Bio Pharma

Join our online courses and unlock your full potential with Preferred Future

Our Services

Preferred Future collaborates with clients to identify their leadership, management and skills development needs. We then use our experience and expertise to design customised and personalised skills improvement, leadership and performance enhancement programmes that achieve tangible results.

Online Learning Portal

Our online learning modules are based on well-researched sources and are delivered in an accessible and easy to use format. Our topics include management, giving feedback and resilience.

Customised Skills and Team Development Programmes

Executive and Leadership Coaching Packages

Our Testimonials

See What Our Clients Say About Us


“The content of the course was relevant and concise with a really easy to follow flow. The online experience was excellent, I could get through parts of the course as time allowed, and return to where I left off to continue right where I left off. My level of understanding on the topic has been greatly enhanced and I have managed to use the learnings day to day in my work. I would highly recommend this course! Thank you Reg”

Andrea Meyer
Group Business Administrator, Microsoft

“I highly recommend Reg and his Leadership & Management Development Training programme. I thoroughly enjoyed the training which provided me with great insights into my own levels of self awareness and the importance of emotional intelligence in enhancing the effectiveness of my leadership skills. A focus on effective communication & conflict resolution helped to give me fresh perspective on best practices in these area and gave me practical takeaways I could put to use straightaway. I believe this training had elevated my management competencies and I would highly recommend it to anyone looking to refine or refocus their leadership skills.”

Mystery Person
Aisling Maher
Marketing & Strategy Manager, Woodford Dolmen Hotel

“I can confidently say that Reg is an invaluable asset to our company. Regs’ ability to tailor the training programs to our company’s unique culture sets him apart from others in the industry. Reg consistently delivers exceptional results that have positively impacted our team’s growth and overall performance for many years. His approach is not only insightful and effective but also engaging and inspiring, making each session a transformative experience.”

Lucie Dowling
Operations Director, The Pembroke Hotel and Mint Spa

Personal And Professional Development

Leading and managing your team, colleagues and customers takes skills, planning, and confidence.

Our immersive skills development programs will leave you with the competence and the confidence to lead and manage others in a way that engages them, inspires them, and energizes them to deliver consistent high performance. We use industry-leading psychometric instruments and 360-degree feedback to help you understand more about your leadership style.

These are blended with our customized leadership and management skills development programs.