MEET OUR FOUNDER
FOUNDED
2013
Frustrated with training
that doesn't stick —
so he built something that does.
Founded in Kilkenny, Ireland in 2013, Preferred Future Skills Academy emerged from a simple yet powerful observation: most managers are promoted for technical excellence, not leadership capability. And without proper support, they struggle.
We fix that.
Led by Reg Friddle—a qualified CPD-accredited trainer and coach—we deliver high-impact management and skills development designed for real workplaces, tackling real-life challenges with practical, actionable solutions.
“Learning only counts when it changes how you work. That's been our standard since day one.” - Reg Friddle
Fast-forward to 2026: Preferred Future operates a global online and in-person coaching business, working with everyone from frontline managers to senior leadership teams across Ireland, the UK and beyond.
ABOUT US
Building Leaders Who Build Better Businesses
We exist for one reason: to make professional training actually stick. Not just certificates — real change in how people lead, communicate and perform.
Why Organisations Partner With Us
-
Our programmes are built on the latest organisational research, drawing from trusted sources including Gallup, Harvard Business Review, and CIPD.
-
We meet you where you are. Delivery options include online, in-person, or hybrid formats, with our flagship programme delivered efficiently over just 12 weeks.
-
We believe in results. Pre- and post-programme evaluations track skill application and team performance, so you can see the tangible impact of our investment together.
-
Using the globally recognised Insights Discovery personality profiling tool, we accelerate self-awareness and communication mastery, helping managers understand themselves and others more deeply.
Credentials You Can Rely On
Accreditation
CPD-accredited programmes
Specialist Certification
Licensed Insights Discovery Practitioner (grounded in Carl Jung's personality type psychology)
Experience
25+ years cross-sector experience across public, private, and government sectors
Reach
Over 2,000 managers and teams trained or coached
Team
Qualified management trainers and facilitators
WHAT DRIVES US
Our Philosophy
We believe great management is learnable—not an innate talent reserved for a few. Our approach combines four core elements:
Self-Awareness
1
Understanding personal strengths and blind spots so leaders can lead authentically.
2
Structured Frameworks
Applying proven models consistently to build reliable management practices.
3
Peer Accountability
Learning alongside fellow managers who face similar challenges, creating shared growth.
4
Focus on Quality and Impact
We partner with you to deliver lasting positive change, not just short-term training.
Ready to Invest in Your Leadership?
Let's build better businesses together. Reach out to explore how we can support your organisation's growth.